Julius Bär becomes Presenting Partner of Swiss Indoors

Basel – Swiss Indoors Basel and Julius Bär are entering into a multi-year partnership starting in 2027. The long-established Swiss private bank will become Presenting Partner of Switzerland's most important annual sporting event and one of the world's leading indoor tennis tournaments. This brings together two strong Swiss brands that stand for quality, tradition, excellence and international appeal. 

Since its founding in 1970, Swiss Indoors Basel has been one of the highlights of the international tennis calendar. As an ATP 500 tournament, it is the world's third-largest indoor tennis tournament and belongs to the second-highest tournament category after the Masters 1000. Every year, Basel's St. Jakobshalle becomes an international stage for world-class tennis. More than 65,000 spectators watch the world-class matches live at the venue, while millions more follow the tournament via international television and digital channels in 180 countries around the world. 

Over the decades, Swiss Indoors Basel has established itself as a meeting place for the world's tennis elite. With just one exception, all 28 players who have held the world No. 1 ranking have competed in Basel throughout the tournament's history, including Björn Borg, John McEnroe, Pete Sampras, Roger Federer, Novak Djokovic, Rafael Nadal, Carlos Alcaraz and many other greats. Its special place in the calendar immediately before the ATP Finals further enhances Basel's sporting significance: for many players, the tournament is a crucial stop in the final race to qualify for the season-ending championships. 

As Presenting Partner, Julius Bär will enjoy prominent positioning in the official logo and throughout Swiss Indoors Basel's branding. The bank will also benefit from strong on-court visibility and use the exclusive hospitality platforms for its clients and guests. 

Patrick Ammann, Managing Director of Swiss Indoors Basel:
«With Julius Bär, we are gaining an internationally renowned Swiss brand as our Presenting Sponsor. This partnership is a strong commitment to Swiss tennis and the global reach of Swiss Indoors Basel. We are particularly proud that two highly respected Swiss institutions have come together, sharing the same values of quality, integrity and continuity. We look forward to a successful and long-term partnership.» 

Stefan Bollinger, CEO of Julius Bär:
«With our long Swiss heritage, we are especially proud to demonstrate our commitment to our home market by becoming Presenting Partner of the Swiss Indoors Basel, one of Switzerland’s most iconic sporting events and a premier tournament on the professional tennis calendar. Together with our ATP Tour partnership from 2027, this partnership reflects our broader engagement in tennis and our ambition to create exciting experiences for clients and fans alike. We look forward to being part of the tournament’s journey and helping shape its success in the years ahead.» 

The partnership forms part of the comprehensive, multi-year agreement between Julius Bär and the ATP and also strengthens the position of Swiss Indoors Basel as an international sports platform with strong Swiss roots. 

About Swiss Indoors Basel
Swiss Indoors Basel, part of the ATP Tour 500, is Switzerland's most important annual sporting event and the world's third-largest indoor tennis tournament. The 55th edition, held at Basel's magnificent St. Jakobshalle, took place from 24 October to 1 November 2026. A total of 67,600 spectators attended the tournament in person, while millions of tennis fans in 180 countries followed the matches on screen. For more than five decades, Swiss Indoors Basel has stood for world-class tennis at the highest level, as well as unforgettable emotions and a unique tournament atmosphere. Swiss Indoors Basel is therefore much more than a tennis tournament: over nine days, it is an international meeting place for sport, business and society, combining outstanding sporting performances with encounters among people, generations and cultures from around the world. 

Every year, around 1,000 staff members ensure the smooth running of this major event, which is deeply rooted in its home city of Basel and contributes significantly to the international profile of the city and Swiss sport. For further information, please visit www.swissindoorsbasel.ch. 

About Julius Baer
Julius Baer is the leading Swiss wealth management group and a premium brand in this global sector, with a focus on servicing and advising sophisticated private clients. In all we do, we are inspired by our purpose: creating value beyond wealth. At the end of June 2026, assets under management amounted to CHF 547 billion. Bank Julius Baer & Co. Ltd., the renowned Swiss private bank with origins dating back to 1890, is the principal operating company of Julius Baer Group Ltd., whose shares are listed on the SIX Swiss Exchange (ticker symbol: BAER) and are included in the Swiss Leader Index (SLI), comprising the 30 largest and most liquid Swiss stocks. 

Julius Baer is present in around 25 countries and 60 locations. Headquartered in Zurich, we have offices in key locations including Abu Dhabi, Bangkok, Dubai, Dublin, Frankfurt, Geneva, Hong Kong, Lisbon, London, Luxembourg, Madrid, Mexico City, Milan, Monaco, Mumbai, Santiago de Chile, Shanghai, Singapore, Tel Aviv, and Tokyo. Our client-centric approach, our objective advice based on the Julius Baer open product platform, our solid financial base, and our entrepreneurial management culture make us the international reference in wealth management. For more information visit our website at www.juliusbaer.com.